Blog Archives
Search engines-To pay or not no pay?
Sunday, January 31st, 2010 | Advertising |
While the Web is still a great place for free advertising and promotion, there are some times that you simply have to put out... money, that is.I hear a lot of whining about how the Internet is meant to be FREE. Why should we have to pay to be listed on a search engine? The answer is simple. Money.Not your money. The search engine's money. As in payroll, rent, servers, insurance, computers and so on. Do the math. Assume it takes even as little as 3 minutes to process a site submission. ...› Continue readingLearn Effective Description For Website Submission
Saturday, January 30th, 2010 | Internet |
Getting your website listed in the search engines is relatively easy if you submit it, but even if you don't you can still get your website indexed by the larger search engines by following a few simple tips. The reason for this is the search engines spiders search the web on a daily basis looking for new websites to index, old ones that are no longer valid, and the like. So, if you follow these simple steps, the search engines spiders will pick up your website and index it without you even ...› Continue readingThe People Vs. The Plug In
Friday, January 29th, 2010 | Art and Entertainment |
The People Vs. The Plug- In So many times when I was applying for my next radio gig, I would ask the Program Director who their competition was. At the time (say 3 years ago) it seemed the competition was across the street. They'd name a few stations in the market taking away some of their Cume and their TSL. THOSE were the competitors. It's funny, still today I ask the same question to different programmers. 'Who is your competition?' Again, they'd come back and say the ...› Continue reading
How cloaking your links can save you both time and money
Friday, January 29th, 2010 | Marketing |
How cloaking your links can save you both time and money (c) 2005 Hannes Johnson You've most likely seen them in ezines, websites, etc. and quite possibly clicked on a few of them. If you've been in affiliate marketing you might have even used them yourself... or at least you should have. Because it can save you both time and money. What I'm talking about are cloaked affiliate links. That is, small HTML files that hide your referral ID, username, member #, etc... and/or shorten the full ...› Continue readingVale Says Rival Poses Iron Ore Index to Steel Co.s
Thursday, January 28th, 2010 | Business |
Vale says rival poses iron ore index to steel co.s An executive for Brazil's Vale, a major iron ore producer, said one of the company's rivals has proposed that steelmakers switch to paying for ore based on a fluctuating index rather than the current system of term contracts based on a benchmark price, a local paper reported on Tuesday. Jose Carlos Martins, executive of the ferrous division of Vale, just returned from visiting clients in 20 countries to monitor demand. Martins said Vale ...› Continue readingHow to Hide Affiliate Links
Wednesday, January 27th, 2010 | Marketing |
Hiding Affiliate Links As Web surfers become more knowledgeable of how affiliate programs work, more people will omit your affiliate ID or use someone else's ID when ordering. Either way, you lose commissions you're supposed to get. --Protect Commissions-- Using full window frame page is probably the most effective (though not perfect) way to prevent such loss. In fact, all of affiliate link cloaking software I know (including the famous Affiliate Link Cloaker, ...› Continue readingWhy You Need to Do More Than Submit a Site to Succeed in Your Website Marketing Campaign
Tuesday, January 26th, 2010 | Marketing |
There was a time when you would click the 'submit site' icon on a search engine form and that was the extent of your Search Engine Optimization (SEO) strategy. After all, you let the search engine know you existed that had to be enough. You'd show up in their search engine soon enough. You even went to the search engine a few days later and typed in your business name. Sure enough your site showed up in the top ten ' probably number one. So where are all the customers? When search engine ...› Continue readingTen Tall Tales of Traditional Marketing #3
Monday, January 25th, 2010 | Advertising |
"Ten Tall Tales of Traditional Marketing That Cost You Tons" Tall Tale #3 'Get your message in front of as many people as possible' Get it out there. Plaster it everywhere. Slap it on the side of a bus. Paint it on a park bench. Cover your car in it. Shout it from the highest mountain top. Do what ever you have to, but get it out in front of as many people as possible. WRONG'WRONG'WRONG'WRONG'WRONG! Market yourself this way and you'll be spending countless hours on your efforts. You'll be ...› Continue readingHow Do I Get Google to Index My Website Faster?
Sunday, January 24th, 2010 | Internet |
Google doesn't index every site at the same speed if website A adds a new page at the same time as website B this does not mean they will both be indexed at the same time. Why is this? In this article I will discuss why this happens and what you can do to be website A. Let's start by discussing why Google indexes webpage's quicker than others. The reason Google will index a page from website A before website B is mostly due the frequency that you add new pages to your website. If you think ...› Continue readingTen Tall Tales of Traditional Marketing #4
Saturday, January 23rd, 2010 | Advertising |
"Ten Tall Tales of Traditional Marketing That Cost You Tons" Tall Tale #4 'You need to be cheaper than your competition' Hooey! Horse Pucky! This has to be the most asinine statement to ever come out of anyone's mouth. If you believe this nonsense then please just start writing us checks for a hefty part of your profits, because that's what you are essentially doing. Do you have a 'George Costanza' wallet that's obscenely thick because it's stuffed with fifties? Do you use hundred dollar bills ...› Continue readingA Wildly Succesful Link Campaign Could Get You Tossed From Google's Index!
Friday, January 22nd, 2010 | Internet |
That link bait piece was a work of sheer genius! In a matter of days your website traffic exploded from the usual trickle of visitors to over 50,000. Phewâ'¦what a rush! Your link campaign is simply dusting the competition like so much netdirt squished beneath the flaming rubber of your screeching tires. Another dayâ'¦another 20,000 visitors! And as for your link campaignâ'¦omigosh! Talk about outta control! Everybody wants to link to you. Everybody is linking to you! And just to think, ...› Continue readingElectro-Bop music used in marketing for corporate America!
Thursday, January 21st, 2010 | Advertising |
Commercial producer and electronica recording artist The G-Man is voiceover talent and music composer on two radio spots for aerospace giant Goodrich. LOS ANGELES, CA USA ' While some musicians sing on radio commercials and some actors speak on them, very few people get to do both. But Scott G, who writes and records as THE G-MAN, did just that on new radio spots for Goodrich. "It's great to be working with such a high-profile client as Goodrich," G-Man stated from his studio in Los Angeles. ...› Continue readingSearch Index Is An Efficient Tool For Your Files
Wednesday, January 20th, 2010 | Computers |
Some search applications allows you to locate files in Microsoft word document, Adobe Acrobat, Internet explorer and more. Not only PDF files are searchable if you manage a wide variety of file types in your computer. In addition, of course, if the hard disk contains many of these files, you will have the hard time in finding the files you need in the shortest time possible. In some search assistant applications, disk searching is not applicable instead, it only allows you to create an archive ...› Continue readingThe Sheep, The Shepherd and an Internet Marketing Fleece-Job
Monday, January 18th, 2010 | Advertising |
You have a site that's just returning on investment; nothing more or perhaps a lot less. You believe in professional services as they're the experts. You have little knowledge in their field, nor the time and resources for private research or independent consult. Perhaps its Internet promotion and advertising this time round and your parting with $1000's a month for ho hum returns on your Web site investment. BANNERS BABY!! Your net marketing agent says over and over... "We're going to expand ...› Continue readingLITTLE-KNOWN TIPS & TRICKS WITH AFFILIATE LINKS
Sunday, January 17th, 2010 | Marketing |
Okay, I'm an ideas guy. I'll admit it. My aim in this little article is to reveal to you some ideas that you've likely never heard before. Whether you are a program manager or an affiliate, or both, there should something of value below! Idea #1 - Affiliate Link Rotation IF you own an affiliate program then why not increase the incentive of your affiliates by placing *their* link on your site? I mean that your home page *is* hardcoded to their affiliate link! All you'd need to do is set up a ...› Continue readingGoogle Supplemental Results Index - aka - The Other Crap We Found
Saturday, January 16th, 2010 | Internet |
Google Supplemental Index is NOT a place you want to be! The way you end up in there is if your pages are so badly described or categorised, Google could scarecely decide if there was a difference between them. Bottom line is, if you don't take the time and effort to make your pages unique, with page URLs, Titles and Descriptions that accurately describe the contents of the page, why on earth should Google even bother indexing them at all? That they do so is a credit to them, even though they ...› Continue readingFree Search Engine Submission Is A First Traffic Building Phase
Friday, January 15th, 2010 | Internet |
After you get your first website build and hosted, the next think you will need is visitors and most people look at Google and other search engines as their main goal. While not the fastest or easiest route, one way to go about getting ranking is through free search engine submission. First of all, it is important to distinguish between search engine optimization and submission. Often, people will use these terms almost interchangeably, but they are distinct and different approaches to gaining ...› Continue readingPay Per Click Search Engines are the top Internet marketing
Thursday, January 14th, 2010 | Advertising |
Pay per click search engines are not being used just for sales in the now time frame anymore, they are being used by large and small companies alike to build a business identity that their customers will remember. When you pay for placement on a search engine to get visitors to your site most small businesses are hoping those visitors turn into immediate sales, or instant gratification. What you may not expect, however, is most of the larger companies are advertising on the search engines ...› Continue readingHow to Make Your Own Tracking Links
Wednesday, January 13th, 2010 | Marketing |
Are you tired of promoting your site and your affiliate programs and not knowing what's working and what's not? If your web host offers stats that at least let you know what page's people are going to. This will work for you. Below you will find a simple HTML code to use to make your own redirect pages. You can use it for pages on your site and use a different name for them. Say the URL to the page you want to advertise in a particular eZine or classified is ...› Continue reading"Take those Affiliate Links off your Home Page!"
Tuesday, January 12th, 2010 | Marketing |
Do not put the links of your affiliate programs on your home page. Why? Well you have slaved hard to get your home page ranked at spot number 5 on one of the major search engines for a popular term. Your visitor arrives at your site which loads nice and quickly (only takes a few seconds). And whammo! They see a nice little affiliate link right at the top of the page and click on it. They think 'Gosh, that was just the thing I was looking for.' But wait a minute. Who was that web site that ...› Continue readingSubmitting Your Web Site To Free Directories
Monday, January 11th, 2010 | Marketing |
Submitting your website to the various online directories is an important part of any Link Popularity campaign. Whilst your traffic from many directories may be minor or irrelevant, relevant incoming links to your website will help in your overall search engine link popularity. Other than Yahoo!, which is quite frankly beyond the reach of many smaller websites, paying for your directory submission can be a waste of money. You can get just as good a resultfrom submitting to free directories, or ...› Continue reading'How to Create Redirect Pages for your Affiliate Links'
Sunday, January 10th, 2010 | Marketing |
As an affiliate I use affiliate links at various places throughout my web site, in emails and in other online promotions. These affiliate links are usually long and have a number or word to define who the affiliate is. As well as using these 'direct' affiliate links I have also used redirect pages (or what I might call 'indirect' affiliate links) on my web site as well. These are blank web pages whose sole purpose is to redirect the visitor to the affiliate page. I recently did a comparison ...› Continue readingSubmitting your Web Site to Free Directories
Saturday, January 9th, 2010 | Marketing |
Submitting your website to the various online directories is an important part of any Link Popularity campaign. Whilst your traffic from many directories may be minor or irrelevant, relevant incoming links to your website will help in your overall search engine link popularity. Other than Yahoo!, which is quite frankly beyond the reach of many smaller websites, paying for your directory submission can be a waste of money. You can get just as good a resultfrom submitting to free directories, or ...› Continue readingGetting Into Google's Index
Friday, January 8th, 2010 | Internet |
Getting into Google is not much harder now days; you don't have to go on adding your site into them each time. You just make a site and send it online and Google will fins and crawl your site in few days. But getting all your new pages into Google's database is hard, Google's bot takes a lot of time to index all the pages of a website. You can use Met tags into all of your WebPages but still it requires a lot of time before you get into top rank of any Google search because there are lot of ...› Continue readingDemand and Supply and Marketing
Thursday, January 7th, 2010 | Advertising |
Supply and Demand and Marketing Darrin F. Coe, MA 11/30/04 According to Dough McCormick, Chariman and CEO of iVillage, Inc, 'Technologists focus on supply but they don't understand advertising is focused on demand. Just because we have an available ad doesn't mean we have to sell it.' What in the world does that mean? It means not every product online is going to sell. Online retailers and marketers are not going to succeed just because they are online. Marketing is about understanding the ...› Continue readingDo You Know The Common Direct Marketing Measurements
Wednesday, January 6th, 2010 | Advertising |
John Wanamaker, a 19th century entrepreneur, once famously made the statement, 'I know that half of my advertising is wasted, I just don't know which half.' Fortunately for today's marketers, there are scientific ways to determine which half is wasted, and which half is not, through the use of common direct marketing measurements. Advertising is, and has always been, part art and part science. With direct marketing, the science part takes center stage as there are common direct marketing ...› Continue readingHow To Get People To Click Your Affiliate Links
Tuesday, January 5th, 2010 | Marketing |
I was just having lunch with a friend of mine who is working on a new affiliate program. She seemed very excited about it, and as we ate our delicious cold lobster salad she gave me all the details. I began asking her a few questions, and as the creme brulee arrived she admitted that she's been a little disappointed with her sales. "It doesn't make sense," she groaned to me over her latte, "It's not like I'm trying to sell long underwear in the Bahamas. I'm offering the hottest widget of the ...› Continue readingArticle Marketing
Monday, January 4th, 2010 | Advertising |
A revolutionary marketing device that I call article marketing I now will share with you. Now the sole question is can article marketing me? That depends on if you are looking to build pr, increase your inbound links, and boost your traffic. If you answered yes to any of the above questions then continue to read, and learn the tricks of the trade. Before you begin to write your first article, you should ask yourself why I would use articles to market my website, in opposition to other methods. ...› Continue readingGoogle's Supplemental Index - What You Need To Know
Sunday, January 3rd, 2010 | Internet |
If you run an online website or business you have probably already heard about Google's Supplemental Index. You may have even heard it being referred to as Google's Gulag, Google's Digital Dungeon, or the moniker that seems to have stuck: Google Hell. Hate it or love it, webmasters are passionate about the big G. There's no argument on that point for one good reason: Google simply delivers the most search engine traffic on the web. For any webmaster with at least a few white SEO ...› Continue readingCareers In The Advertising Business Internet Marketing Style
Saturday, January 2nd, 2010 | Advertising |
So you are interested in seeking a job with an advertising business Internet marketing firm? The first step would be to gain enough knowledge in marketing theory and practical applications. A four-year college degree is helpful but those without a college degree can still land a job with a top firm if they have enough real-world experience. You must have a genuine love for advertising to be successful. Often the initial salaries are small and job turnover is high. But with a ...› Continue readingInbound Links to Your Website for SEO
Friday, January 1st, 2010 | Advertising |
Getting in-bound links to your site is one of the most important things you can do for generating traffic to your site: * It helps to get your site listed in the search engine. * It helps to boost your position in the search engine. * It helps to build small streams of traffic to your site. Links to your site are normally given by also giving a link from your site to the other one. These are called reciprocal links or link swaps. And naturally there are a few services available to automate ...› Continue readingArchive
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